Cleanser

Description

Serums:

• Concentration:
  Serums are lightweight formulations with a high concentration of active
  ingredients like antioxidants, peptides, or hyaluronic acid.
• Purpose:
  They are designed to deliver powerful ingredients directly into the skin
  and address specific concerns like aging, dark spots, fine lines, or
  hydration.
• Absorption:
  Serums have smaller molecules, allowing them to penetrate deeper into the
  skin, which makes them effective for targeting specific skin issues.
• Usage:
  Typically applied after cleansing and before moisturizing. Some serums can
  be used twice daily, depending on their formulation.

Moisturizers:

• Function:
  The primary function of a moisturizer is to hydrate the skin and lock in
  moisture. They create a protective barrier on the skin’s surface to
  prevent moisture loss.
• Ingredients:
  Moisturizers usually contain a mix of water, lipids, and humectants (like
  glycerin) to maintain skin hydration. Some also contain additional
  ingredients like SPF or antioxidants.
• Texture:
  They come in various textures, from lightweight lotions to heavier creams,
  catering to different skin types (oily, dry, combination).
• Usage:
  Applied after serums to seal in the active ingredients and provide lasting
  hydration. Used daily, usually twice a day.